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Consumer purchase behaviour towards store brands and national brands:An empirical study (Record no. 130517)

MARC details
000 -LEADER
fixed length control field	00808nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170101s2013 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	T658.834 H28C H28C
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Saini Hardeep Singh
245 #0 - TITLE STATEMENT
Title	Consumer purchase behaviour towards store brands and national brands:An empirical study
250 ## - EDITION STATEMENT
Edition statement	Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc.	Ludhiana
Name of publisher, distributor, etc.	PAU
Date of publication, distribution, etc.	2013
300 ## - PHYSICAL DESCRIPTION
Extent	29cm.;63
520 ## - SUMMARY, ETC.
Summary, etc.	The study was conducted to analyze consumer perceptions towards store brands and national brands in selected product categories. An attempt was also made to study the consumer purchase behavior towards store brands and national brands, and to study the in
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	CONSUMER PREFERENCES 2.CONSUMER BEHAVIOUR 3.BRAND CHOICE
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	CONSUMER PREFERENCES 2.CONSUMER BEHAVIOU
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Theses/ Dissertation

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Bill Date	Koha item type
		Dewey Decimal Classification			Mohinder Singh Randhawa Library	Mohinder Singh Randhawa Library	13/11/2009		T658.834 H28C H28C	251576	15/04/2017	15/04/2017	Theses/ Dissertation