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INFLUENCE OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF YOUNGSTERS : A STUDY IN LUDHIANA CITY

SHIVAM VERMA

INFLUENCE OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF YOUNGSTERS : A STUDY IN LUDHIANA CITY - LUDHIANA PAU 2016

Dewey Class. No.: T 658.834 2 / V50-I

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