INFLUENCE OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF YOUNGSTERS : A STUDY IN LUDHIANA CITY (Record no. 187487)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00361nam a22001217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190902b2016 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T 658.834 2 |
| Item number | V50-I |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SHIVAM VERMA |
| 245 ## - TITLE STATEMENT | |
| Title | INFLUENCE OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF YOUNGSTERS : A STUDY IN LUDHIANA CITY |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | LUDHIANA |
| Name of publisher, distributor, etc | PAU |
| Date of publication, distribution, etc | 2016 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses/ Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 02/09/2019 | T 658.834 2 V50-I | 303639 | 02/09/2019 | 02/09/2019 | Theses/ Dissertation | With Cd Acc.No-280530 | |||||
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 16/01/2020 | T 658.834 2 V50-I | 280530 | 16/01/2020 | 16/01/2020 | Theses/ Dissertation | Cd of Thesis -303639 |