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Effectiveness of advertising in the promotion of farm inputs

Ram Krishan

Effectiveness of advertising in the promotion of farm inputs - Ludhiana PAU 1974 - 29cm. 112+22 l

The investigation assessed the effectiveness of advertising in the Promotion of Farm Inputs in Ludhiana district of Punjab The study observed that the advertising in general and advertising through print media in particular is one of the potential sources

Subjects--Topical Terms:
ADVERTISING -- AGRICULTURE

Subjects--Index Terms: ADVERTISEMENT ADVERTISING -- AGRICULTURE AGRIL. INPUT: PRINT MEDIA EFFECTIVENESS. COMMUNICATION

Dewey Class. No.: T 630.029 R16E

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