Effectiveness of advertising in the promotion of farm inputs (Record no. 19573)
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000 -LEADER | |
---|---|
fixed length control field | 00809nam a2200193Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170101s1974 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | T 630.029 R16E |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ram Krishan |
245 #0 - TITLE STATEMENT | |
Title | Effectiveness of advertising in the promotion of farm inputs |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Ludhiana |
Name of publisher, distributor, etc. | PAU |
Date of publication, distribution, etc. | 1974 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 29cm. 112+22 l |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The investigation assessed the effectiveness of advertising in the Promotion of Farm Inputs in Ludhiana district of Punjab The study observed that the advertising in general and advertising through print media in particular is one of the potential sources |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING -- AGRICULTURE |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | ADVERTISEMENT |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | ADVERTISING -- AGRICULTURE |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | AGRIL. INPUT: PRINT MEDIA |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | EFFECTIVENESS. COMMUNICATION |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Theses/ Dissertation |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
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Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 630.029 R16E | 36135 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation | |||||
Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 630.029 R16E | 36738 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |