Preferences of advertisers and reactions of readers about agricultural advertisements in Changi Kheti magazine of PAU Ludhiana (Record no. 97263)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00914nam a2200205Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170101s1992 xx 000 0 und d |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | T 659.196.3 J35P |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | JAURA, Nirmal Singh |
245 #0 - TITLE STATEMENT | |
Title | Preferences of advertisers and reactions of readers about agricultural advertisements in Changi Kheti magazine of PAU Ludhiana |
250 ## - EDITION STATEMENT | |
Edition statement | Extension Education |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc. | Ludhiana |
Name of publisher, distributor, etc. | PAU |
Date of publication, distribution, etc. | 1992 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 60, 11L |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Majority of the readers of the Changi Kheti magazine desired that the advertisements should appear in the magazine and 84 14% of the readers read the advertisements, as majority of the readers after seeing the advertisements in Changi Kheti magazine purch |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADVERTISING -- AGRICULTURE |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | ADVERTISEMENT -- PRINT MEDIA |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | ADVERTISING -- AGRICULTURE |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | JOURNALIS AGRICULTURAL |
653 ## - INDEX TERM--UNCONTROLLED | |
Uncontrolled term | READERS REACTION |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Theses/ Dissertation |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 659.196.3 J35P | 187646 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation | |||||
Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 659.196.3 J35P | 187647 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |