Preferences of advertisers and reactions of readers about agricultural advertisements in Changi Kheti magazine of PAU Ludhiana

By:

JAURA, Nirmal Singh

Material type: Text

TextPublication details: Ludhiana PAU 1992Edition: Extension EducationDescription: 60, 11LSubject(s):

DDC classification:

T 659.196.3 J35P

Summary: Majority of the readers of the Changi Kheti magazine desired that the advertisements should appear in the magazine and 84 14% of the readers read the advertisements, as majority of the readers after seeing the advertisements in Changi Kheti magazine purch

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.196.3 J35P (Browse shelf(Opens below))	Not for loan		187646
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.196.3 J35P (Browse shelf(Opens below))	Not for loan		187647

Majority of the readers of the Changi Kheti magazine desired that the advertisements should appear in the magazine and 84 14% of the readers read the advertisements, as majority of the readers after seeing the advertisements in Changi Kheti magazine purch

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