Acceptance of brand extension in Indian market : a study of effect of emotions and nostalgia

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Material type: Text

TextPublication details: Ludhiana PAU 2000Edition: Business ManagementDescription: 1.29cm. 48,4Subject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.834 P74A (Browse shelf(Opens below))	Not for loan		222418
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.834 P74A (Browse shelf(Opens below))	Not for loan		222419

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Previous	T 658.834 M68D Deciding where to buy : store choice behaviour of Ludhiana shoppers	T 658.834 M68D Deciding where to buy : store choice behaviour of Ludhiana shoppers	T 658.834 P74A Acceptance of brand extension in Indian market : a study of effect of emotions and nostalgia	T 658.834 P74A Acceptance of brand extension in Indian market : a study of effect of emotions and nostalgia	T 658.834 S15S Study to evaluate the extent of consumer involvement based on product related factors	T 658.834 S15S Study to evaluate the extent of consumer involvement based on product related factors	T 658.834 S27S Study of Store Atmospherics in Department Stores and its effect on buying behavior of Customers	Next

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