Impact of marketing forces on apparel usage of adolescent girls in Punjab

By:

BHATNAGAR, Ruchi

Material type: Text

TextPublication details: Ludhiana PAU 2006Edition: Clothing and TextilesDescription: 127LSubject(s):

DDC classification:

T 646.407 B51I

Summary: The present investigation was conducted to study the impact of marketing forces on apparel usage of adolescent girls in Punjab. The locale of the study was rural and urban areas of the Doaba, Majha and Malwa zones of Punjab. Data were collected through su

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 646.407 B51I (Browse shelf(Opens below))	Not for loan		248845
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 646.407 B51I (Browse shelf(Opens below))	Not for loan		248846

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Previous	T 646.406 S92S Study of anthropometric measurements of 8 year old girls and designing of frocks with different types of sleeves	T 646.406 V30D Designing, constructing and making paper patterns of jackets for college going girls	T 646.406 V30D Designing, constructing and making paper patterns of jackets for college going girls	T 646.407 B51I Impact of marketing forces on apparel usage of adolescent girls in Punjab	T 646.407 B51I Impact of marketing forces on apparel usage of adolescent girls in Punjab	T 646.430.4 G96S Standardising measurements and developing Kameez pattern for teen-age girls	T 646.430.4 G96S Standardising measurements and developing Kameez pattern for teen-age girls	Next

The present investigation was conducted to study the impact of marketing forces on apparel usage of adolescent girls in Punjab. The locale of the study was rural and urban areas of the Doaba, Majha and Malwa zones of Punjab. Data were collected through su

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