Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city

By:

Verma, Ashish

Material type: Text

TextPublication details: Ludhiana PAU 2008Edition: Business ManagementDescription: 29CM; 62LSubject(s):

DDC classification:

T 658.82 V50E

Summary: The research project titled "Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city" was undertaken with the objectives to study the price promotion strategies offered by apparel specialty

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.82 V50E (Browse shelf(Opens below))	Not for loan		249704
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.82 V50E (Browse shelf(Opens below))	Not for loan		249705

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Previous	T 658.82 M30I INFLUENCE OF SALES PROMOTION ACTIVITIES ON CONSUMER BUYING BEHAVIOUR :A STUDY OF APPAREL RETAIL OUTLETS OF LUDHIANA CITY	T 658.82 P61S Study of Incentive-Outlay Ratios of FMCG sector in Ludhiana city	T 658.82 P61S Study of Incentive-Outlay Ratios of FMCG sector in Ludhiana city	T 658.82 V50E Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city	T 658.82 V50E Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city	T 658.827 B31D Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks	T 658.827 B31D Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks	Next

The research project titled "Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city" was undertaken with the objectives to study the price promotion strategies offered by apparel specialty

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