Role of Point of Purchase displays in Marketing of Garments

By:

Wasan Divakar

Material type: Text

TextPublication details: Ludhiana PAU 2009Edition: Business ManagementDescription: 29cm; 54LSubject(s):

DDC classification:

T 659.196.87 W22R

Summary: The study was conducted to understand and compare the role of point of purchase (POP) displays in creating awareness about the brand and impulsive purchase in organized and unorganized apparel retail counters. Five retail outlets were selected from organi

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.196.87 W22R (Browse shelf(Opens below))	Not for loan		250246
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.196.87 W22R (Browse shelf(Opens below))	Not for loan		250247

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The study was conducted to understand and compare the role of point of purchase (POP) displays in creating awareness about the brand and impulsive purchase in organized and unorganized apparel retail counters. Five retail outlets were selected from organi

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