Study of Incentive-Outlay Ratios of FMCG sector in Ludhiana city

By:

Piyush

Material type: Text

TextPublication details: Ludhiana PAU 2009Edition: Business ManagementDescription: 29cm; 55LSubject(s):

DDC classification:

T 658.82 P61S

Summary: The present study was undertaken with the objectives to study the prevaler incentive- outlay ratios in FMCG sector and to understand the consumer preference towards the incentive schemes. For meeting the objectives primary data were collected from organiz

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Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.82 P61S (Browse shelf(Opens below))	Not for loan		250270
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.82 P61S (Browse shelf(Opens below))	Not for loan		250271

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The present study was undertaken with the objectives to study the prevaler incentive- outlay ratios in FMCG sector and to understand the consumer preference towards the incentive schemes. For meeting the objectives primary data were collected from organiz

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