Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks

By:

Bassan, Lizu

Material type: Text

TextPublication details: Ludhiana PAU 2011Edition: Dept. of Business ManagementDescription: 29cm. ; 60Subject(s):

DDC classification:

T 658.827 B31D

Summary: Brand equity helps in creating brand loyalty, increases the willingness to pay more prices, and assists the company in effectively meeting the challenges posed by competitors. The present study was conducted to determine the perception of respondents towa

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.827 B31D (Browse shelf(Opens below))	Not for loan		250887
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.827 B31D (Browse shelf(Opens below))	Not for loan		250888

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Brand equity helps in creating brand loyalty, increases the willingness to pay more prices, and assists the company in effectively meeting the challenges posed by competitors. The present study was conducted to determine the perception of respondents towa

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