Study of promotional strategies of selected food-based superstores in Punjab

By:

Jain, Sourav

Material type: Text

TextPublication details: Ludhiana PAU 2011Edition: Business ManagementDescription: 29cm. ; 40Subject(s):

DDC classification:

T 658.809.664 J20S

Summary: The present reseach was undertaken with the objectives to study the promotional strategies by food-based superstores in Punjab and to study the Point of Purchase strategies(Instore-displays) followed by these stores. The study was conducted by selecting 1

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.809.664 J20S (Browse shelf(Opens below))	Not for loan		250947
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.809.664 J20S (Browse shelf(Opens below))	Not for loan		250948

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Previous	T 658.809.664 B16S Study of selling and distribution strategies followed by ready-to-eat food companies	T 658.809.664 B16S Study of selling and distribution strategies followed by ready-to-eat food companies	T 658.809.664 J20S Study of promotional strategies of selected food-based superstores in Punjab	T 658.809.664 J20S Study of promotional strategies of selected food-based superstores in Punjab	T 658.809.664 K12S Study of marketing practices of processed food industry	T 658.809.664 K12S Study of marketing practices of processed food industry	T 658.809.664 R15S Study of marketing of processed foods in Punjab	Next

The present reseach was undertaken with the objectives to study the promotional strategies by food-based superstores in Punjab and to study the Point of Purchase strategies(Instore-displays) followed by these stores. The study was conducted by selecting 1

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