Study of online shopping behavior and service quality assessment on online shopping websites: A comparison of routine...

By:

Gautam,Sameer

Material type: Text

TextPublication details: Ludhiana PAU 2013Edition: Marketing ManagementDescription: 29cm.;43,viiiSubject(s):

DDC classification:

T658.834.2 G23S

Summary: The present study was undertaken to understand and compare the online shopping behavior of routine and non-routine shoppers and to assess the service quality of the shopping websites. For the study, a sample of 100 routine and 100 non-routine shoppers, th

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T658.834.2 G23S (Browse shelf(Opens below))	Not for loan		251552

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The present study was undertaken to understand and compare the online shopping behavior of routine and non-routine shoppers and to assess the service quality of the shopping websites. For the study, a sample of 100 routine and 100 non-routine shoppers, th

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