Study of factors affecting Online shopping acceptance using OSAM

By:

Vats, Monish

Material type: Text

TextPublication details: Ludhiana PAU 2014Edition: Marketing ManagementDescription: 29cm,;47Subject(s):

DDC classification:

T658.834 2 V32S

Summary: The purpose of this study is to analyse factors affecting on online shopping behaviour of consumers that might be one of the most important issues of e-commerce and marketing field. The relationship of these factors is explored with the demographic profil

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T658.834 2 V32S (Browse shelf(Opens below))	Not for loan		251801

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Previous	T 658.834.2 S27S Study of the factors influencing the choice of domestic versus foreign brands : role of consumer patriotic appeal	T 658.834.2 S33T To study the purchase behaviour of consumers of non-durables with special emphosis on the effect of price brand...qualit	T 658.834.2 S33T To study the purchase behaviour of consumers of non-durables with special emphosis on the effect of price brand...qualit	T658.834 2 V32S Study of factors affecting Online shopping acceptance using OSAM	T 658.834 2 V50-I INFLUENCE OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF YOUNGSTERS : A STUDY IN LUDHIANA CITY	T 658.834 2 V50-I INFLUENCE OF CELEBRITY ENDORSEMENT ON BUYING BEHAVIOUR OF YOUNGSTERS : A STUDY IN LUDHIANA CITY	T 658.834 2 W22S A STUDY OF CONSUMER AWARENESS AND EVALUATION OF A SELECTED AWARENESS PROGRAMME	Next

The purpose of this study is to analyse factors affecting on online shopping behaviour of consumers that might be one of the most important issues of e-commerce and marketing field. The relationship of these factors is explored with the demographic profil

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