Brand positioning : strategies for competitive advantage

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TextPublication details: New Delhi Tata McGraw-Hill Publishing 2008Edition: 2ndDescription: 23cm. : 299Subject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	School of Business Studies	BM 658.82 S28B (Browse shelf(Opens below))	Available		270610

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	BM 658.820.954 R16M Managing Indian brands : markeeting concepts and strategies	BM 658.82 K24S Strategic brand management : building, measuring, and managing brand equity	BM 658.82 M76B Brand management : the Indian context	BM 658.82 S28B Brand positioning : strategies for competitive advantage	BM 658.82 S94E Effective sales promotions : view and experiences	BM 658.83 A64M Management control systems	BM 658.83 B36H Handbook of marketing scales : multi-item measures for marketing and consumer behavior research	Next

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