Effect of advertisements on selection of laundry cleansing agents among working and non-working house-wives in Ludhiana city

By:

CHAUHAN, Nidhi

Material type: Text

TextPublication details: Ludhiana PAU 1995Edition: Clothing and TextilesDescription: 104,19LSubject(s):

DDC classification:

T 659.196.681 C32E

Summary: The study was undertaken to determine the effect of advertisements on selection of laundry cleansing agents among working and non-working housewives in Ludhiana city. Surf was highly preferred by both working and non-working respondents as most liked clea

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.196.681 C32E (Browse shelf(Opens below))	Not for loan		189368
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.196.681 C32E (Browse shelf(Opens below))	Not for loan		189369

The study was undertaken to determine the effect of advertisements on selection of laundry cleansing agents among working and non-working housewives in Ludhiana city. Surf was highly preferred by both working and non-working respondents as most liked clea

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