Impulse Purchasing Behaviour: Study of Organised retail Outlets of Ludhi

By:

Singh, Gunsagar

Material type: Text

TextPublication details: Ludhiana PAU 2014Edition: Marketing ManagementDescription: 29cm,;31Subject(s):

DDC classification:

T658.834 3 G95I

Summary: Today, retailers are increasingly making use of various in-store influencers for converting browsers to spenders. However, success depends on how the customers perceive these influencers. The phenomenon of impulse purchasing has been studied in consumer r

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T658.834 3 G95I (Browse shelf(Opens below))	Not for loan		251798

Today, retailers are increasingly making use of various in-store influencers for converting browsers to spenders. However, success depends on how the customers perceive these influencers. The phenomenon of impulse purchasing has been studied in consumer r

There are no comments on this title.

to post a comment.