Study of brand awareness and brand loyalty towards hair shampoos in ludhiana city
Material type: TextPublication details: Ludhiana PAU 2008Edition: Business ManagementDescription: 29CM; 61LSubject(s): DDC classification:- T 658.838.668 B51S
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Theses/ Dissertation | Mohinder Singh Randhawa Library | T 658.838.668 B51S (Browse shelf(Opens below)) | Not for loan | 249724 | ||
Theses/ Dissertation | Mohinder Singh Randhawa Library | T 658.838.668 B51S (Browse shelf(Opens below)) | Not for loan | 249725 |
The study was conducted to know the brand awareness and brand loyalty towards hair shampoos in Ludhiana city. To achieve the objectives, a total of 90 respondents were selected from three different localities according to their plot sizes. Convenience sam
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