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Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city

By: Material type: TextTextPublication details: Ludhiana PAU 2008Edition: Business ManagementDescription: 29CM; 62LSubject(s): DDC classification:
  • T 658.82 V50E
Summary: The research project titled "Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city" was undertaken with the objectives to study the price promotion strategies offered by apparel specialty
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Item type Current library Call number Status Date due Barcode
Theses/ Dissertation Theses/ Dissertation Mohinder Singh Randhawa Library T 658.82 V50E (Browse shelf(Opens below)) Not for loan 249704
Theses/ Dissertation Theses/ Dissertation Mohinder Singh Randhawa Library T 658.82 V50E (Browse shelf(Opens below)) Not for loan 249705

The research project titled "Effect of price promotions on buying behavior of customers: A study of selected apparel specialty stores in Ludhiana city" was undertaken with the objectives to study the price promotion strategies offered by apparel specialty

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