Study of online shopping behavior and service quality assessment on online shopping websites: A comparison of routine...

By:

Gautam,Sameer

Material type: Text

TextPublication details: Ludhiana PAU 2013Edition: Marketing ManagementDescription: 29cm.;43,viiiSubject(s):

DDC classification:

T658.834.2 G23S

Summary: The present study was undertaken to understand and compare the online shopping behavior of routine and non-routine shoppers and to assess the service quality of the shopping websites. For the study, a sample of 100 routine and 100 non-routine shoppers, th

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T658.834.2 G23S (Browse shelf(Opens below))	Not for loan		251552

The present study was undertaken to understand and compare the online shopping behavior of routine and non-routine shoppers and to assess the service quality of the shopping websites. For the study, a sample of 100 routine and 100 non-routine shoppers, th

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