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1.
Customer relationship management : a case study of life insurance corporation by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2002
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.812 B14C, ...

2.
Customer satisfaction in services marketing: a case study of spice telecom by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2002
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.812 J20C, ...

3.
Handbook of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2000
Availability: Items available for loan: Mohinder Singh Randhawa Library (2)Location, call number: COBS 658.8 S39H, ...

4.
24 brand mantras : finding a place in the minds and hearts of consumers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Response Books 2001
Availability: Items available for loan: Mohinder Singh Randhawa Library (2)Location, call number: 658.827 K12T, ...

5.
CRM handbook : a business guide to customer relationship management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi Pearson Education (Singapore) 2002
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: TEXT 658.812 D97C.

6.
Customer relationship management practices followed by fast food multinational outlets by
Edition: Business Management, COBH
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2004
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.812 S43C, ...

7.
Changing customer expectations from life insurance sector in Ludhiana by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2004
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.8 S92C, ...

8.
Study of customer relationship management (CRM) practices followed by the hotel industry in Ludhiana by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2011
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.947.94 G61S, ...

9.
Customer relationship management essentials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi 2001
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.812 G58C.

10.
Customer relationship management : a database approach by
Edition: [reprinted]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi 2006
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.812 K98C.

11.
Customer relationship management : concepts and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning 2011
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.812 R14C.

12.
Customer relationship management : a strategic approach to marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning 2009
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: 658.812 M85C.

13.
Relationship Marketing: an introduction by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad ICFAI 2004
Availability: Items available for loan: Mohinder Singh Randhawa Library (2)Location, call number: 658.8 L62R, ...

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