Study of factors influencing the purchase of selected branded commodity food products in Ludhiana City

By:

Gill, Paramjeet

Material type: Text

TextPublication details: Ludhiana PAU 2009Edition: Business ManagementDescription: 29cm. ; 63LSubject(s):

DDC classification:

T 641.3 G36S

Summary: The study was conducted to know the brand awareness and perceptions of consumers towards selected branded commodity food products and an attempt was also made to study the factors influencing the purchase of selected branded commodity food products in Lud

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 641.3 G36S (Browse shelf(Opens below))	Not for loan		250294
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 641.3 G36S (Browse shelf(Opens below))	Not for loan		250295

The study was conducted to know the brand awareness and perceptions of consumers towards selected branded commodity food products and an attempt was also made to study the factors influencing the purchase of selected branded commodity food products in Lud

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