Study of various components of brand equity of the selected product
Luthra, Nitesh
Study of various components of brand equity of the selected product - Business Management - Ludhiana PAU 2008 - 29cm. : 56L.
The present study entitled "A study of various components of brand equity of the selected product" was carried out with the objective of studying various parameters like overprice, satisfaction, brand image, etc of the cellular phone category. Further, br
BRAND EQUITY
BRAND ASSOCIATIONS BRAND CHOICE BRAND EQUITY BRAND EXTENSION OVERPRICE PRODUCT MANAGEMENT
T 658.827 L92S
Study of various components of brand equity of the selected product - Business Management - Ludhiana PAU 2008 - 29cm. : 56L.
The present study entitled "A study of various components of brand equity of the selected product" was carried out with the objective of studying various parameters like overprice, satisfaction, brand image, etc of the cellular phone category. Further, br
BRAND EQUITY
BRAND ASSOCIATIONS BRAND CHOICE BRAND EQUITY BRAND EXTENSION OVERPRICE PRODUCT MANAGEMENT
T 658.827 L92S