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Study of various components of brand equity of the selected product

Luthra, Nitesh

Study of various components of brand equity of the selected product - Business Management - Ludhiana PAU 2008 - 29cm. : 56L.

The present study entitled "A study of various components of brand equity of the selected product" was carried out with the objective of studying various parameters like overprice, satisfaction, brand image, etc of the cellular phone category. Further, br

Subjects--Topical Terms:
BRAND EQUITY

Subjects--Index Terms: BRAND ASSOCIATIONS BRAND CHOICE BRAND EQUITY BRAND EXTENSION OVERPRICE PRODUCT MANAGEMENT

Dewey Class. No.: T 658.827 L92S

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