Study of various components of brand equity of the selected product (Record no. 129158)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2008 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T 658.827 L92S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Luthra, Nitesh |
| 245 #0 - TITLE STATEMENT | |
| Title | Study of various components of brand equity of the selected product |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Business Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Ludhiana |
| Name of publisher, distributor, etc. | PAU |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 29cm. : 56L. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The present study entitled "A study of various components of brand equity of the selected product" was carried out with the objective of studying various parameters like overprice, satisfaction, brand image, etc of the cellular phone category. Further, br |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND EQUITY |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND ASSOCIATIONS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND CHOICE |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND EQUITY |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND EXTENSION |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | OVERPRICE |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | PRODUCT MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses/ Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 658.827 L92S | 249838 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation | |||||
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 03/10/2008 | T 658.827 L92S | 249839 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |