Study of various components of brand equity of the selected product
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- T 658.827 L92S
Item type | Current library | Call number | Status | Date due | Barcode | |
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Mohinder Singh Randhawa Library | T 658.827 L92S (Browse shelf(Opens below)) | Not for loan | 249838 | ||
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Mohinder Singh Randhawa Library | T 658.827 L92S (Browse shelf(Opens below)) | Not for loan | 249839 |
The present study entitled "A study of various components of brand equity of the selected product" was carried out with the objective of studying various parameters like overprice, satisfaction, brand image, etc of the cellular phone category. Further, br
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