Customer perceptions of E-Service Quality:An empirical study
Jain Ritika
Customer perceptions of E-Service Quality:An empirical study - Marketing management - Ludhiana PAU 2013 - 29cm.;63
The present study was conducted to analyze the perceptions of customers towards various dimensions of e-service quality. Further, an attempt was also made to study the influence of these perceptions on e-satisfaction, behavioural intentions and loyalty. A
CONSUMER PREFERENCES 2.E - SERVICE
CONSUMER PREFERENCES 2.E - SERVICE
T658.834.3 J20C
Customer perceptions of E-Service Quality:An empirical study - Marketing management - Ludhiana PAU 2013 - 29cm.;63
The present study was conducted to analyze the perceptions of customers towards various dimensions of e-service quality. Further, an attempt was also made to study the influence of these perceptions on e-satisfaction, behavioural intentions and loyalty. A
CONSUMER PREFERENCES 2.E - SERVICE
CONSUMER PREFERENCES 2.E - SERVICE
T658.834.3 J20C