Customer perceptions of E-Service Quality:An empirical study

By:

Jain Ritika

Material type: Text

TextPublication details: Ludhiana PAU 2013Edition: Marketing managementDescription: 29cm.;63Subject(s):

DDC classification:

T658.834.3 J20C

Summary: The present study was conducted to analyze the perceptions of customers towards various dimensions of e-service quality. Further, an attempt was also made to study the influence of these perceptions on e-satisfaction, behavioural intentions and loyalty. A

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T658.834.3 J20C (Browse shelf(Opens below))	Not for loan		251559

The present study was conducted to analyze the perceptions of customers towards various dimensions of e-service quality. Further, an attempt was also made to study the influence of these perceptions on e-satisfaction, behavioural intentions and loyalty. A

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