Normal view MARC view ISBD view

A study of attitude and buying behaviour of rural and urban customers of counterfiet FMCGs

Kalia Gaurav S

A study of attitude and buying behaviour of rural and urban customers of counterfiet FMCGs - Marketing Management - Ludhiana P.A.U 2014 - 29cm.;48

The present study was undertaken to study the preferences and attitude of the rural and urban customers of Ludhiana city towards the Counterfeiting FMCG and compare their buying behaviour. For the study, 8 Convenience/Kiryana stores carrying selected FMCG

Subjects--Topical Terms:
CONSUMER ATTITUDE 2.CONSUMER BEHAVIOUR

Subjects--Index Terms: CONSUMER ATTITUDE 2.CONSUMER BEHAVIOUR

Dewey Class. No.: T658.834 K11S

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)