A study of attitude and buying behaviour of rural and urban customers of counterfiet FMCGs (Record no. 130737)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00783nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170101s2014 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T658.834 K11S |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kalia Gaurav S |
| 245 #2 - TITLE STATEMENT | |
| Title | A study of attitude and buying behaviour of rural and urban customers of counterfiet FMCGs |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Marketing Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Ludhiana |
| Name of publisher, distributor, etc. | P.A.U |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 29cm.;48 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The present study was undertaken to study the preferences and attitude of the rural and urban customers of Ludhiana city towards the Counterfeiting FMCG and compare their buying behaviour. For the study, 8 Convenience/Kiryana stores carrying selected FMCG |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | CONSUMER ATTITUDE 2.CONSUMER BEHAVIOUR |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CONSUMER ATTITUDE 2.CONSUMER BEHAVIOUR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Theses/ Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Mohinder Singh Randhawa Library | Mohinder Singh Randhawa Library | 13/11/2009 | T658.834 K11S | 251797 | 15/04/2017 | 15/04/2017 | Theses/ Dissertation |