A study of attitude and buying behaviour of rural and urban customers of counterfiet FMCGs

By:

Kalia Gaurav S

Material type: Text

TextPublication details: Ludhiana P.A.U 2014Edition: Marketing ManagementDescription: 29cm.;48Subject(s):

DDC classification:

T658.834 K11S

Summary: The present study was undertaken to study the preferences and attitude of the rural and urban customers of Ludhiana city towards the Counterfeiting FMCG and compare their buying behaviour. For the study, 8 Convenience/Kiryana stores carrying selected FMCG

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T658.834 K11S (Browse shelf(Opens below))	Not for loan		251797

The present study was undertaken to study the preferences and attitude of the rural and urban customers of Ludhiana city towards the Counterfeiting FMCG and compare their buying behaviour. For the study, 8 Convenience/Kiryana stores carrying selected FMCG

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