Viewers' perceptions of prime time T. V.advertisements

By:

BHANGOO, Gulneet

Material type: Text

TextPublication details: Ludhiana PAU 1997Edition: Journalism, Languages and CultureDescription: 83, 12LSubject(s):

DDC classification:

T 659.143 B51V

Summary: It was found that commercial breaks in between prime time TV programmes were disliked by most of the respondents However, most ads telecast before and after the prime time programmes were perceived as entertaining and informative by a large number of the

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 B51V (Browse shelf(Opens below))	Not for loan		220027
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 B51V (Browse shelf(Opens below))	Not for loan		220028

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Previous	T 659.132.095.4 R17A Analytical study of advertising appeals used in the Indian Print media	T 659.143 A79C Consumer attitude towards advertisements on television with special reference to recall behaviour	T 659.143 A79C Consumer attitude towards advertisements on television with special reference to recall behaviour	T 659.143 B51V Viewers' perceptions of prime time T. V.advertisements	T 659.143 B51V Viewers' perceptions of prime time T. V.advertisements	T 659.143 D16S Study of awareness of T.V commercials among children	T 659.143 D16S Study of awareness of T.V commercials among children	Next

It was found that commercial breaks in between prime time TV programmes were disliked by most of the respondents However, most ads telecast before and after the prime time programmes were perceived as entertaining and informative by a large number of the

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