Impact of T.V. advertisements on children

By:

MATHUR, Shivani

Material type: Text

TextPublication details: Ludhiana PAU 1997Edition: Journalism, Languages and CultureDescription: 119,12LSubject(s):

DDC classification:

T 659.143 M45I

Summary: The findings of the study showed that children watched a lot of TV and consequently advertising. The impact of TV advertising was greatest among children from lower and middle strata families Not only did these children like commercials, they were also mo

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 M45I (Browse shelf(Opens below))	Not for loan		220123
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 M45I (Browse shelf(Opens below))	Not for loan		220124

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Previous	T 659.143 D38S Study of opinion and skepticism of adolescents towards T.V advertising	T 659.143 K13E English of print media and television advertisements : a comparative study	T 659.143 K13E English of print media and television advertisements : a comparative study	T 659.143 M45I Impact of T.V. advertisements on children	T 659.143 M45I Impact of T.V. advertisements on children	T 659.143 N25I Impact of TV advertising on the purchase behaviour of fast moving consumer goods-toilet soaps	T 659.143 N25I Impact of TV advertising on the purchase behaviour of fast moving consumer goods-toilet soaps	Next

The findings of the study showed that children watched a lot of TV and consequently advertising. The impact of TV advertising was greatest among children from lower and middle strata families Not only did these children like commercials, they were also mo

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