Changing patterns of advertising in India

By:

SAYAL, Richa

Material type: Text

TextPublication details: Ludhiana PAU 1997Edition: Journalism, Languages and CultureDescription: 88,4LSubject(s):

DDC classification:

T 659.1 S16C

Summary: The study revealed that the trend of one illustration per copy was more pronounced in the beginning and end of the decade (1987-1997) while in the middle two illustrations per copy was more prevalent. Use of full colour ad copies had increased towards the

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.1 S16C (Browse shelf(Opens below))	Not for loan		220762
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.1 S16C (Browse shelf(Opens below))	Not for loan		220763

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Previous	T 659.1 M52A ADVERTISEMENTS IN PRINT MEDIA :A COMPARISON OF THREE NEWSPAPERS	T 659.1 R14S Students attitudes towards advertising	T 659.1 S16C Changing patterns of advertising in India	T 659.1 S16C Changing patterns of advertising in India	T 659.1 S48A Advertising by Indian companies: urban and rural viewpoints	T 659.1 S48A Advertising by Indian companies: urban and rural viewpoints	T 659.1 S92C Collegians and ethics in advertising	Next

The study revealed that the trend of one illustration per copy was more pronounced in the beginning and end of the decade (1987-1997) while in the middle two illustrations per copy was more prevalent. Use of full colour ad copies had increased towards the

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