Women in print advertisements - Their role portrayal and its effect on purchase intention of women"

By:

Tarundeep

Material type: Text

TextPublication details: Ludhiana PAU 2008Edition: Business ManagementDescription: 29cm; 57LSubject(s):

DDC classification:

T 659.13 T16W

Summary: This study tries to find out the effect of different role portrayals of women in print media on the purchase intention of women. For that purpose it identifies three print advertisements each using one of the three selected role portrayals for which the e

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.13 T16W (Browse shelf(Opens below))	Not for loan		250254
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.13 T16W (Browse shelf(Opens below))	Not for loan		250255

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This study tries to find out the effect of different role portrayals of women in print media on the purchase intention of women. For that purpose it identifies three print advertisements each using one of the three selected role portrayals for which the e

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