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Study of factors influencing the purchase of selected branded commodity food products in Ludhiana City

By: Material type: TextTextPublication details: Ludhiana PAU 2009Edition: Business ManagementDescription: 29cm. ; 63LSubject(s): DDC classification:
  • T 641.3 G36S
Summary: The study was conducted to know the brand awareness and perceptions of consumers towards selected branded commodity food products and an attempt was also made to study the factors influencing the purchase of selected branded commodity food products in Lud
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The study was conducted to know the brand awareness and perceptions of consumers towards selected branded commodity food products and an attempt was also made to study the factors influencing the purchase of selected branded commodity food products in Lud

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