Image from Google Jackets

Consumer purchase behaviour towards store brands and national brands:An empirical study

By: Material type: TextTextPublication details: Ludhiana PAU 2013Edition: Marketing ManagementDescription: 29cm.;63Subject(s): DDC classification:
  • T658.834 H28C H28C
Summary: The study was conducted to analyze consumer perceptions towards store brands and national brands in selected product categories. An attempt was also made to study the consumer purchase behavior towards store brands and national brands, and to study the in
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
Theses/ Dissertation Theses/ Dissertation Mohinder Singh Randhawa Library T658.834 H28C H28C (Browse shelf(Opens below)) Not for loan 251576

The study was conducted to analyze consumer perceptions towards store brands and national brands in selected product categories. An attempt was also made to study the consumer purchase behavior towards store brands and national brands, and to study the in

There are no comments on this title.

to post a comment.

© 1962 - 2024 Punjab Agricultural University
Visitor Counter since Apr-2024:


Implemented & Customized by: BestBookBuddies

Powered by Koha