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1.
Study of various components of brand equity of the selected product by
Edition: Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2008
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.827 L92S, ...

2.
Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks by
Edition: Dept. of Business Management
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2011
Availability: Items available for reference: Mohinder Singh Randhawa Library: Not for loan (2)Location, call number: T 658.827 B31D, ...

3.
Study of various components of brand equity of the selected product by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Mohinder Singh Randhawa Library (1).

4.
Dimensions of customer-based brand equity : a perceptual study of customers of public sector and private sector banks by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ludhiana PAU 2011
Availability: Items available for loan: Mohinder Singh Randhawa Library (1)Location, call number: CD.

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