Consumer purchase behaviour towards store brands and national brands:An empirical study
Material type: TextPublication details: Ludhiana PAU 2013Edition: Marketing ManagementDescription: 29cm.;63Subject(s): DDC classification:- T658.834 H28C H28C
Item type | Current library | Call number | Status | Date due | Barcode | |
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Theses/ Dissertation | Mohinder Singh Randhawa Library | T658.834 H28C H28C (Browse shelf(Opens below)) | Not for loan | 251576 |
The study was conducted to analyze consumer perceptions towards store brands and national brands in selected product categories. An attempt was also made to study the consumer purchase behavior towards store brands and national brands, and to study the in
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