Customer perceptions of E-Service Quality:An empirical study
Material type: TextPublication details: Ludhiana PAU 2013Edition: Marketing managementDescription: 29cm.;63Subject(s): DDC classification:- T658.834.3 J20C
Item type | Current library | Call number | Status | Date due | Barcode | |
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Theses/ Dissertation | Mohinder Singh Randhawa Library | T658.834.3 J20C (Browse shelf(Opens below)) | Not for loan | 251559 |
The present study was conducted to analyze the perceptions of customers towards various dimensions of e-service quality. Further, an attempt was also made to study the influence of these perceptions on e-satisfaction, behavioural intentions and loyalty. A
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