Viewers' perceptions of prime time T. V.advertisements

By:

BHANGOO, Gulneet

Material type: Text

TextPublication details: Ludhiana PAU 1997Edition: Journalism, Languages and CultureDescription: 83, 12LSubject(s):

DDC classification:

T 659.143 B51V

Summary: It was found that commercial breaks in between prime time TV programmes were disliked by most of the respondents However, most ads telecast before and after the prime time programmes were perceived as entertaining and informative by a large number of the

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 B51V (Browse shelf(Opens below))	Not for loan		220027
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 659.143 B51V (Browse shelf(Opens below))	Not for loan		220028

It was found that commercial breaks in between prime time TV programmes were disliked by most of the respondents However, most ads telecast before and after the prime time programmes were perceived as entertaining and informative by a large number of the

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