Impact of T.V. advertisements on children
Material type: TextPublication details: Ludhiana PAU 1997Edition: Journalism, Languages and CultureDescription: 119,12LSubject(s): DDC classification:- T 659.143 M45I
Item type | Current library | Call number | Status | Date due | Barcode | |
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Theses/ Dissertation | Mohinder Singh Randhawa Library | T 659.143 M45I (Browse shelf(Opens below)) | Not for loan | 220123 | ||
Theses/ Dissertation | Mohinder Singh Randhawa Library | T 659.143 M45I (Browse shelf(Opens below)) | Not for loan | 220124 |
The findings of the study showed that children watched a lot of TV and consequently advertising. The impact of TV advertising was greatest among children from lower and middle strata families Not only did these children like commercials, they were also mo
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