Study of various components of brand equity of the selected product

By:

Luthra, Nitesh

Material type: Text

TextPublication details: Ludhiana PAU 2008Edition: Business ManagementDescription: 29cm. : 56LSubject(s):

DDC classification:

T 658.827 L92S

Summary: The present study entitled "A study of various components of brand equity of the selected product" was carried out with the objective of studying various parameters like overprice, satisfaction, brand image, etc of the cellular phone category. Further, br

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.827 L92S (Browse shelf(Opens below))	Not for loan		249838
Theses/ Dissertation	Mohinder Singh Randhawa Library	T 658.827 L92S (Browse shelf(Opens below))	Not for loan		249839

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The present study entitled "A study of various components of brand equity of the selected product" was carried out with the objective of studying various parameters like overprice, satisfaction, brand image, etc of the cellular phone category. Further, br

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